The Meta Pixel (or Facebook Pixel) is a tool that monitors people's behavior on your website. When someone adds an item to their cart or completes a reservation, for example, the Pixel records this action.
With this information, Facebook and Instagram can show your ads to those who have already expressed interest.
Step 1. Create the Pixel
Before you begin setting up your Stays account, you'll first need to create your Pixel on the platform. Start creating your Pixel here.
Step 2. Activate on App Center
After completing the first step, follow the instructions below to activate it on your Stays system:
- Go to [App Center > Others > Facebook Pixel];
- Click on [Active];
- On [App Settings], paste the [Facebook Pixel ID];
- Save the changes and you're good to go!