When accessing the pricing area of your listings and loading the AirDNA data, you will have some numbers on the screen.
What you find in this article
- What is the average daily rate price?
- How to read the graph that shows the monthly average price?
- How is the daily rate calculated?
What is the average daily rate price?
These numbers represent the average monthly price of daily rates charged in the region in Airbnb listings similar to yours. See the image below:
The percentile indicator gives a more specific view on the data.
How to read the graph that shows the monthly average price?
The 50% percentile shows the average monthly price of your listings in relation to the prices of others in your region. With this parameter, you can base yourself on the indicated price to increase the chances of obtaining reservations.
If the average price is above the blue line it means that a price reduction may be necessary to increase competitiveness. If the average price is below the blue line and the occupancy rate is better than average, it is viable to adjust the price with an increase to bring the average monthly price level.
How is the daily rate calculated?
The daily rate is calculated from the sum of the daily rate and the cleaning fee divided by the minimum stay. As you can see below:
- Minimum stay = 3 nights
- Daily rate = R$ 100.00
- Cleaning fee = R$ 150.00
The result will be R$ 150.00: R$ 100.00 refers to the daily rate + R$ 50.00 (resulting from 150/3 nights).
The amount regarding your daily rates is based on your rate plan with the lowest minimum stay plus the amount of the cleaning fee proportional to the number of nights.