The occupancy forecast is one of the main indicators in terms of lodging because it presents the manager with the sales potential of his accommodation. By crossing Occupancy Forecast with the average Ticket of Reservation , it is possible to have a good idea if your business is profitable, for example.
The calculation of the rate is based on your total number of reservations made divided by the number of accommodations available for rental in the period of your search.
You have 30 accommodations in your business, but only 20 are available in one period. During this time, 10 accommodations were booked.
10 accommodations booked / 20 accommodations available = 50% Occupancy Forecast.
The occupancy Forecast is directly affected by the seasonality of tourist demand, so in periods of low season, it is possible to optimize your occupancy forecast by making adjustments in some of your accommodation, such as preventive maintenance, to maximize occupancy forecasts in high season.
Where do I access my Occupancy Fees?
You can access your occupancy rates in two ways: one simpler via the system home screen and another, more specific, in the "Statistics" menu.
Access on the system home screen
In the initial screen of the system, we will show in a reduced form the indicators of occupancy rate and you will be able to make some filters by period.
This presentation in a simplified way is justified as one of the statistical indicators presented in the initial screen of the system.
The Occupancy Forecast screen
When you access the [Statistics> Occupancy Forecast] menu you can set the data to be displayed in numbers or in percentage.
On the Statistics screen, you can split your accommodations between "all accommodations" and "exclusive accommodations," where you only trade (very common for the seasonal rental market). In addition, there is the "Total Nights" screen, which will show you how many nights you could rent and how many were rented.
How do I interpret the occupancy forecast graph?
- Blue Line: Indicates the % of your accommodations that have been made available for rent to the general public. In the example below, we have a deal with 56 accommodations and and 42 of them are booked:
- Green Line: Indicates the % of your accommodations that are unavailable to rent due to Calendar Locks, either at the Owner's request or Maintenance in general, among other reasons. In the following example, the deal has 61 accommodations in total, but 16 units are not available for rent:
- Black Line: Indicates the % of your accommodations that in fact have confirmed Reservations in the period. This percentage will always have as a reference the total available accommodations on the green line. In the example above, we have seen that 16 of the 61 accommodations were blocked, so the black line is considered the number of 45 accommodations as the total of the day in question, as we can see below:
I am in the [Statistics> Occupancy Forecast] screen and there is no option to view exclusive accommodation data. Why?
If your system does not have exclusive or all exclusive accommodations, the system will hide this option because your products only fit one model. To set whether the accommodation is exclusive or not, simply go to the "Contract Configuration" tab on the page of your accommodations.
What types of Reserves are considered in the chart survey?
The logic is the same as the other types of Reservations survey: only locations with the commercial status "Reserve" and "contract". Click the link below to see the other Reservations reservations!
Click here to know about other Reservations Surveys!
What is the ideal rate for an Occupancy Forecast?
There is no magic number that sets the ideal rate, but it is important to know that the higher, the better (without forgetting your average ticket). One tip is to look for indicators in the tourism authorities of your region or other statistical institutes. Because it is influenced not only by tourism seasonality, but issues such as economy, public safety, political momentum among other macro-environmental factors, the ideal is always to map the average occupancy rate of your region and see yours.
My Occupancy Forecast is very low compared to my local market. What can I do to improve?
The first step is to review your system settings and whether your Stays implementation project steps have been performed.