If you do not work with Instant Reservations in the accommodation or your guests have questions during the Reservations process on the site, you will receive some Reservation Request in the Request Manager. And throughout the process of managing orders and putting together Business Offers to convert sales orders, our system collects some data to help you make some strategic decisions.
How to check the statistics on the Orders?
First, it's important to check for Requests in your system on the Requests Manager screen and to help you have accurate data, register any requests by personal email or phone on the screen, and have integration with requests received via Vacation Rental through from our auto-reply connection to requests.
Then, simply go to [Statistics> Requests in Numbers], filter to the left according to your criteria and analyze the information presented.
Here are the information we will provide to help you with this analysis:
- Requests by Partner: This indicator determines the number of requests coming from each Partner. In this case, it is important that you have your Partners properly registered in the system and the options in the "How did you find us?" properly aligned with it.
- Reservations in Advance: In this area, we will show behavior of your potential guests. How long in relation to check in do they plan to book accommodation and other points about the trip? An example of behavioral analysis makes it possible to map target audiences, such as digital nomads, who often make reservations well in advance.
- Monthly Costs per Partner: This applies primarily to partners who work with fixed monthly charges per listing. In order to obtain this indicator, it is enough to register the monthly costs of your Partner and the system will divide the value proportionally by the number of Orders obtained in the period. To learn more about registering a Partner's monthly costs, click the link below:
Click here to learn how to register a partner's monthly costs!
- Conversion by Partner: This indicator measures how many requests were made via a Partner and crosses with the number of Closed Reservations. This is to measure the partners' consumer profile and evaluate if it is valid to maintain the investment in the Partner.
Application example: Assuming you pay R$ 1,000.00 per month to a partner and he / she generates 50 requests per month and from these requests, only 5 become Reserves ... Is there a missing point in your product or team to close The sales? Or your partner's audience does not fit your brand?
- Stays Avarage Period: This indicator will show the length of time your requests stay. This is an important indicator that will reveal a market trend for your guests. For example, if you work with nights with a high number of nights (ex: only accept reservations if the guest stays more than 04 nights) and receive many requests for a few nights, perhaps it's time to rethink your pricing and apply Revenue concepts Management.
- Requests per Day: This item shows over the period that you have filtered the amount of orders you get per day. In this case, you can detect any peaks or sudden drops in demand or recurring behaviors as higher incidence of requests on a particular day of week, for example.
- Per Hour: Indicator that completes the "Orders Per Day" function. In this case, more comprehensively, the times of realization or creation of the Orders will be counted, so you will have a sense of what period of days more requests occur. This is useful, for example, to set up Scales of your Reservations Team to respond faster, or even chat with guests. For a correct data calculation, it is fundamental that your Team engages in creating the Orders the moment they receive!
Can I get this type of survey for the reservations made as well?
Yes. Just go to [Statistics> Reserves in Numbers] and the screen will be very similar. To learn more about the screen, click the link below:
I do not want to expose this information to all members of my Team. How can I hide this information?
It is important that users on your system have correctly defined roles. This is what defines the access profile of each user. If you have already done so, simply go to [Users and Clients> Roles and Permissions], select the desired function and click on the "email" permissions block. When you open the permissions, disable the "email.requests.stats.view" option.