The simplest definition of the concept is the sum of your reservations revenues divided by the number of reservations in a given period.
That is, if in a given period the total amount of your reservations reached U$ 50,000 and there were 50 reservations in all, your average daily rate was U$ 1,000.
|How to clarify the average daily rate?
|There are two possibilities to understand your average daily rate: it could be low, indicating that your profitability is being affected, or it will be high, meaning your strategy is on the right path.
|How to view the average daily rate?
|Accessing the [Statistics > Average daily rate (ADR)] menu, you will be able to check the data of this indicator on your Stays.net.